The ambassador role

You bring the standing, we bring the team behind you

A Leaders Circle ambassador is a respected voice in their field who leads the case for bringing their profession’s international conference to Toronto.

People in a meeting room watching a presentation on two screens

Why ambassadors are essential

In international association conference bidding, approximately 70% to 80% of organizations require a local host, such as a national member association, a local university department, or a recognized local expert, to officially lead and submit the bid. That host is the ambassador. In your field, your name is not a formality; it is often the reason the submission can be made at all.

The ambassadors who do this are known and trusted in their field, whether through a university, a department, or a national or international association. If you are active in such a body and your peers know your work, your reputation may be exactly what a conference bid needs.

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What the role asks of you

A group of people posing with an award on wide stairs

Ambassadors are not expected to be event planners. What the role asks depends on the association’s guidelines.
Your part is to:

  • lead the local organizing committee,
  • shape the academic theme the proposal is built on,
  • make the introductions only you can make, connecting the team to the right associations,
  • contribute to the bid proposal and take part in the bid presentation, where your voice carries weight.

Your leadership gets the process started, and the team works alongside you every step of the way. You help shape the academic theme, bring your institution and peers to the table, and make the case for Toronto as the host city. The Leaders Circle helps develop the strategy and build the case for Toronto. Destination Toronto prepares the bid documents and coordinates letters of support from government and other partners. And when needed, a professional conference organizer manages the operational details.

What this asks of your time

The honest question most experts have is the simplest: how much of my time?

How much time the role asks depends on the conference, the stage, and your association’s cycle. It is real work, and it is shared: you can lead alongside co-ambassadors, and our team carries the strategy, the documents, and the coordination with you. A conference bid unfolds over months, and sometimes years, moving through distinct stages along the way. It begins with a conversation, and what follows grows only as the opportunity becomes real.

The role outlasts the conference bid

Becoming an ambassador is not a one-time act. You join a standing network of Toronto’s leaders, across medicine, the sciences, engineering, business, and the arts, and you help shape it: choosing to sit on Leaders Circle workshop panels, bringing your association’s members to the table, and recommending and welcoming the leaders who might follow.

Recognized along the way

Your contribution does not wait for the finish to be recognized. It is seen along the way:

  • You’re recognized alongside fellow ambassadors at the Leaders Circle Recognition Celebration, an opportunity to celebrate the people and achievements that bring international conferences to Toronto.
  • And you become part of a lasting community of leaders who share your commitment to bringing the world to Toronto.

Questions about the role

Keep exploring

The ambassador journey

See how the path unfolds, and the forms it can take.

Legacy & impact

What a conference leaves behind, and the research grant.

Success stories

Watch ambassadors share what their meeting left behind.

Not sure where to start?

Tell us what you have in mind, or ask which international conferences could fit your sector.
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